Photo by:
Brooke Cagle

5 Proven Strategies to Drive Traffic to Your SaaS Website

If you're a SaaS company, you want people to see and check out your amazing product. But, you don't want just anyone, you want to make sure you're reaching the right customers. What are some ways you can drive traffic to your SaaS website?

June 7, 2023
RR Abrot
Head of Operations, UNFINISHED®

1. Blog Posts

Content, content, content... content is the name of the game when it comes to driving traffic to your website. You've probably noticed that every single SaaS website you visit has a blog page. Try it for yourself! Go visit the website of your favorite SaaS product, and, if that product is somewhat relatively experiencing some success, they will have a blog. Blog pages give you opportunities for your website to show up in front of people whether through Google Search, social media, or simply people sharing your blog post because the content is relevant to their current state or need. You can also use these blog posts to target certain keywords in your industry to reach your ideal customer.

2. Targeted Landing Pages

Landing pages are powerful. Combine that with having landing pages to specific users with specific offers then you've got a proven method to drive traffic to your website. Local business use landing pages to reach customers at a certain city or region. Online business, such as SaaS companies, can use landing pages to target specific users with specific needs and give them specific offers. For example, have a landing page that speaks to entrepreneurs who have started their online business but don't know how to drive traffic into their website. (Hint: This blog post is just that). 

Check out this article if you want to learn how to create landing pages quickly in Webflow.

3. Find Avenues for Backlinks

First off, what is a backlink? A backlink is simply a link that is not on your site that takes people to your website. So, as you can imagine there are many ways you can do this. Here are some examples:

  • The Bio section on your social profiles - Twitter, LinkedIn, Instagram, Facebook... the list goes one
  • Social media posts
  • Press Releases
  • Get on podcasts, Youtube videos, or other avenues where people will share your link in the description
  • Be a guest writer on another blog

4. Page Meta Data

This one is simply making sure that the text that shows up when your business shows up on Google is actually describing your business to your target customers which will, in turn, entice them to click on your website. This also refers to the image and text that shows up when your page is shared through social media, messaging, even on Slack!

Check out this article from Webflow University to learn how to do this correctly in Webflow.

5. Paid Ads

I'm gonna set it straight with you. If you have the money, you can just pay to have ads to your website. Not much people like to talk about it, but the reality is, company marketing teams spend hundreds of thousands of dollars on ads in Google, Facebook, LinkedIn, etc. To start out with this, you definitely need to have Google Ads. Then, if you would like to utilize social media ads, go with the one where your target users will most likely spend time on. We, in particular, know that our target customers, are on LinkedIn. So, we have a monthly budget to use on LinkedIn ads.

Find the avenue that's best for your company, hone the settings to reach your target audience, and see the clicks come in.

About the Author
RR Abrot
Head of Operations, UNFINISHED®

Having worked with over hundreds of companies such as SmugMug, Flickr, Boeing, Tithely, and much more, RR has deep insight on how to enable organizations to scale faster and enable teams to own their website experience using Webflow.


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